Nope, that isn’t a typo. When I was in graduate school, I had a roommate who had a small poster that simply said “THIMK!” I can’t recall any conversations about the poster, it was just there. When I first saw it, I immediately understood its meaning — think about what you are doing, where you are going and how you are going to get there and you might avoid making mistakes.
Until I did a little research many years later, I never knew that the poster was either produced by or ripped off from MAD magazine. The magazine has been around since 1952 and is still published. I was never a regular reader of MAD, but always enjoyed its irreverent satire of popular ideas and events.
The saying “Thimk” was a poke at Thomas J. Watson, Sr., who was once at NCR and later IBM. Watson’s simple mantra was “Think.” About his mantra, Watson said, “Thought has been the father of every advance since time began.” I couldn’t agree more with Watson’s idea.
Remembering a poster from many years ago helps to remind me to think (at least a little bit) before taking the next step. How many times do we find ourselves asking, “what were they thinking?” They probably weren’t thinking and that’s the problem. Others’ not thinking doesn’t give us free rein to do the same. We could all use to do a little thinking. Don’t let thinking hold you back from doing, but think. What do you thimk?